ĭespite the many reviews that this software has received, among which we can highlight the high consumption of system resources that it has, or the "violations" of the privacy of its users that the research giant performs in this way, Chrome is by far the most used browser in the world. With everything and with it, despite the variety, at present more than 60% of users worldwide have chosen to use software of this type offered by Google, we refer to Chrome. It seems existentially important that Google forces a favorable outcome, no matter what the rest of the Internet says.Whether in design, functionality, security or privacy, the differences between the proposals that we can download and install for surf the Internet are multiple, so that users will have the opportunity to choose the one that interests them most in each case, depending on your priorities. A lot of Google products are developed, launched, and shut down with absolutely no bearing on Google's bottom line, but this is the foundation of the Google empire that we're talking about. Google built its empire on the back of its advertising and user-tracking systems and receives 82 percent of its total revenue from ads. Google argues that it is mandatory that it builds a user tracking and advertising system into Chrome, and the company says it won't block third-party cookies until it accomplishes that. It's hard to not find both proposals extremely gross. There isn't a huge difference between the two systems, other than it seems less likely that someone would be able to individually target a user with the Topics API. Google's first swing at a Chrome user-tracking system was called FLoC, but after many privacy advocates spoke out against that idea, Google dropped it and pivoted to the current "Topics" solution. We also welcome the role industry associations can play in this process, from facilitating collaborative industry tests to aggregating feedback themes." Google has the first prototypes out there and said: "We strongly encourage developers to share feedback publicly and with Chrome, and we’ll closely monitor progress along the way. The "browser-based ad personalization" page lets you see what topics Chrome believes you're interested in, and you can remove any you don't like.Īgain, this is only on the experimental Chrome Canary browser, which no one uses as a daily driver, so it will be a while before most people see these controls. There is now a chrome://settings/privacySandbox page, where you can enable or disable the trial. Advertisementīesides getting the first build of the system up and running for advertisers, Thursday's release also gives us a look at what the user controls will look like. The Attribution Reporting API is responsible for measuring ad clicks, impressions, and tracking purchase conversions. If you want a breakdown of the API name-checked in Google's statement, the FLEDGE API is responsible for both running an ad action directly on your device and picking an advertiser and then targeting users based on behavior, like leaving an item in a shopping cart. Topics will have Chrome locally track your browsing history and build a list of interests, which Chrome will then share with advertisers whenever they ask for ad targeting. Once things are working smoothly in Beta, we’ll make API testing available in the stable version of Chrome to expand testing to more Chrome users." We’ll progress to a limited number of Chrome Beta users as soon as possible. The latest Chromium Blog post laid out the current timeline, "Starting today, developers can begin testing globally the Topics, FLEDGE, and Attribution Reporting APIs in the Canary version of Chrome. Google's eye-roll-inducing name for this advertising system is the " Privacy Sandbox," and on Thursday, the company released its latest tracking solution in Chrome's nightly "Canary" builds. Google seems to view user tracking as a mandatory part of Internet usage, and instead of third-party cookies, it wants to build a user-tracking system directly into its Chrome browser. It doesn't want to kill the third-party cookie without first protecting its primary revenue source. Unlike other browser companies like Apple and Mozilla, which block third-party cookies outright, Google is one of the world's largest advertising companies. Google is on a quest to kill the third-party web cookie, which is often used by advertisers to track users for targeted ads.
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